Audience

Here is a chart I have created that displays the target audience for my 'Caring for your Puppy' infographic-

Main- My target audience for the infographic are new dog owners. Because the infographic provides step-by-step interactivity, learning about the viewers chosen breed of dog aswell as general information all new owners should know. The infographic provides a fun way for adults, children or families to learn about the new puppy in their life.

Secondary- I have listed people contemplating owning a pet dog, current dog owners and future dog owners under secondary audience. People who are contemplating the idea of owning a dog would much benefit from viewing my infographic, as it gives them an insight of what to expect if they were to purchase a puppy. My infographic would assist current dog owners allowng them to compare; and almost check to make sure that they have done as much for their dog as possible. Learning more about their specific breed could advantage them also. My infographic may interest future dog owners, giving them an insight and a resource of information for preparation.

Other- People interested in dogs may wish to view my infographic, as the general information and tips on dogs may appeal to them. Also people looking after dogs; possibly a friends or relatives, may benefit from the guide and information provided about looking after dogs and puppies.