Tuesday, 14 May 2013

Justification before production

Message, Audience & Format-

My infographic educates children and families about dogs and dog care. The target audience are new dog owners aswell as current, future and people contemplating whether or not to purchase a canine companion. 

The main message of my infographic is responsibility. The purpose of it is to educate viewers on the process and upkeep of owning their new puppy. As I am documenting an object, I thought a page based format would work best. This way, users have the freedom to view information in what order they please depending on what they wish to learn, and allows easier navigation of critical information. 

Information & Navigation-

I have broken up my information into different sections; Breed, Food, Health, Supplies, Grooming & Training. I felt this was a systematic way to display information needed for dog care in a clear and easy way for the viewer. It also allows different types of interaction for the different categories, which in this case is ideal. I have designed 6 navigation icon buttons are displayed on each page allowing the viewer more freedom to navigate. 

Animation & Resources-

I plan on focusing more on interactivity than animation for my graphic. However, I will include subtle elements of animation throughout, for example- animate the dogs on the breed page blinking. All the information in my infographic I have sourced form basic knowledge, and a range of dog books.  

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