Rationale

I chose to design an infographic about topic of Dog Care, to educate viewers on the process of introducing a puppy into their lives as well as the upkeep required. As I am documenting a series of stages, I chose a page based format. This allows users to systematically navigate and interact through the info-graphic, revealing more information and detail when desired. 

The target audience are new dog owners followed by current, future and others contemplating whether or not to purchase a dog. This challenged me to create my infographic for wide audience range; allowing children, adults and families to learn the fundamentals of dog care.  The layout I chose fits this theme through its simplicity; soft palette and user friendly navigation. The dogs are illustrated in a standard vector style and inspired anime, which can be seen through their large eyes, small mouths and other varied proportions.

Functionally, I kept the infographic clear and simple. I broke up my information into six different sections, each one identified by a different icon. This allows different types of user interaction for the different categories, and more freedom for the user to navigate.  

I chose to focus more on user interactivity then animation for my info-graphic, as I felt it suited the brief better and detracted attention away from the content given. I included subtle animation to give a little bit of life to my otherwise static infographic.